Right now, we’re going to talk about marketing in a COVID-19 environment.
Bob Nelson, Eugene real estate investment broker
Marcia Edwards, Eugene residential real estate broker
Marcia Edwards: While we’ve all reset and redirected our efforts in new ways to accommodate the idea that we may catch a virus from each other. And it’s been interesting in the industry I’m in and you’re in, Bob, and how we’ve acclimated pretty quickly to that circumstance.
Bob Nelson: It’s interesting. And trying to focus on how to market property in a COVID or a China virus environment.
Marcia Edwards: Right. So what we’ve got there is we’ve got a property that we need to get people to become attached to in a way that is intimate and personal, but we’ve got to do it from a distance.
Bob Nelson: Exactly. And that’s not an easy situation because distance doesn’t allow a person, and in a number of instances, to become romantically involved with a property.
Marcia Edwards: Right, so what you’ve got is a lot of people are obsessed with the details in regards to the property and what it has to offer logistically; but emotionally is a different attachment. I would encourage you to consider how you can lure someone in. Its sort of like match.com. You’ve got to be interesting enough, not over promise or under promise, be accurate, but also make sure you trip the right triggers to get the attention of the buyer.
Bob Nelson: And in so many instances, it’s the neighborhood that is either the deal maker or the deal breaker, or at least if you’ve got three properties with similar characteristics, it’s the neighborhood that will typically set the hook and you don’t necessarily see neighborhood in a marketing effort.
Marcia Edwards: Right. The closest you can get is if you go Google maps something, and you see the belt lines a couple blocks away, you may eliminate that property before you even get to the property and realize that there are barriers that prevent you from even recognizing that, that thoroughfare’s right there. So it’s frustrating in marketing side.
Bob Nelson: Exactly. And it really is an interesting process developing sizzle that will bring attention to a situation. In my situation, with the income properties, passive investment properties, there’s so much uncertainty that exists. People have lots of money to spend, but it’s the uncertainty of what’s this thing going to look like six months from now? Is there going to be a second or third virus attack? And if that’s the case, what is going to be shut down and how are people going to react?
Marcia Edwards: Bob’s a great person to go to if you want certainty and a safe place and understanding of forecasting. He’s great for that conversation. So if you’re just trying to figure out how to acclimate to this market and your investment, call Bob.
Join Eugene, Oregon, real estate experts: Bob Nelson, Real Estate Investment Broker with Pacwest Real Estate Investments, and Marcia Edwards, Residential Real Estate Broker with Windermere Real Estate, daily at 5:30pm on KPNW for the “Real Estate Today” radio show.