Seller Representation
Seller Representation: Portfolio Adjustment Time
Pacwest will act on the seller client’s behalf to do the following steps.
- Analysis the performance and evaluate the property prior to marketing
- Identify the optimum asking price
- Identify the Most Probable Sale Price
- Evaluate steps to be taken prior to marketing
- Optimize and normalize rents
- Pre-marketing property inspection
- Identify property defects
- Identify the pre-marketing plan
- Cure property defects prior to marketing; or, discount the offering for probable cost to cure
- Improve exterior appeal (landscaping and front doors)
- Evaluate existing financing and pre-payment issues
- Tenant lease evaluation
- Coordinate with the property management team
- Execute the seller’s broker employment contract (“Listing Agreement”)
- Conduct the marketing effort
- Protect tenant privacy – no inspections prior to receiving a n acceptable offer from a qualified purchaser.
- Take and present offers
- Evaluate for:
- strength of purchaser
- buyer’s requested due diligence process and time period
- fairness of offer price and buyer’s conditions of the offer
- Evaluate for:
- Prepare a counter offer to clarify obscure points and eliminate unacceptable issues (price, terms, conditions, and procedures of the proposed transaction)
- Present the counter offer and obtain acceptance
- Open escrow with a highly competent escrow and title company
- Work with the buyer’s broker to
- Conduct the necessary inspections; and,
- Secure the necessary financing to allow closing.
- Supervise the closing process
- Follow up periodically to assure “no loose ends” exist.


